Overview
Designed booth faces, standees, and signage for XSEED Games’ exhibit at PAX East 2022, highlighting four games: DEADCRAFT (main title), Potionomics, Melon Journey, and Rune Factory 5.
Location: Boston, MA
Time Frame: 1 week
Challenges:
- Rune Factory 5 was the most recognizable title but needed to
complement rather than overshadow the focus on DEADCRAFT.
- Rune Factory 5 was the most recognizable title but needed to
complement rather than overshadow the focus on DEADCRAFT.
- Received accurate booth measurements only two days before the deadline,
revealing significant discrepancies in the DEADCRAFT booth layout.
revealing significant discrepancies in the DEADCRAFT booth layout.
- Limited assets required creative problem-solving to maintain visual impact.
Solution:
Prepared mockups using approximate measurements to anticipate adjustments. Redesigned the DEADCRAFT booth layout to ensure TV screens didn’t obscure key art elements. Used light colored visuals for Rune Factory 5 and a simple XSEED Games Store design using brand colors for the tall wall to balance attention across all highlighted titles.
Prepared mockups using approximate measurements to anticipate adjustments. Redesigned the DEADCRAFT booth layout to ensure TV screens didn’t obscure key art elements. Used light colored visuals for Rune Factory 5 and a simple XSEED Games Store design using brand colors for the tall wall to balance attention across all highlighted titles.
Designed 9" x 12" controller sheets for console stations, providing users with a reference for game demos, and 18" x 24" signs announcing a giveaway and showcasing store items.
For the DEADCRAFT giveaway sign, I drew inspiration from the game’s UI, incorporating elements like the distorted text boxes with a halftone overlay to evoke the game's style.
For the XSEED STORE sign, I utilized the red from the company’s logo paired with a white background to create a clean, visually appealing presentation of the items on sale.
